Guest blogger Harry Urschel has over 20 years experience as a technology recruiter in Minnesota. He currently operates as e-Executives and writes a blog for Job Seekers called The Wise Job Search.
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Too many people treat their job search as if they had an MBA from Harvard. They send their resume or apply online for an appropriate job opening and wait for the phone to ring.
Unfortunately, most of us don’t have that highly valued sheepskin, or some other ‘bell ringer’ that will jump off the pages of our resume to reliably cause recruiters or hiring managers to call. So the rest of us have to be more proactive in our search. The key, especially in today’s job market, is to always remember that a job search is a Sales Process!
For many people that aren’t in a sales career the thought of having to ‘Sell’ is frightening. That fear often comes from a misperception of what a good sales person does. Good sales people don’t fit the stereotypical ‘Used Car Salesman’ persona. They don’t deceive, gush false flattery, manipulate, or exude a ‘large personality’. A good sales person is real, and conveys the value of what it is they have to offer to fill the want or need of a potential buyer. That’s your job!
It’s not good enough to have a good generic resume that you send for every job opening. You must tailor your resume to show what experience and successes you’ve had that matter most for that particular position.
It’s not good enough to wait in the showroom (resume on job boards) for customers to come in to buy. You must proactively contact them professionally to market your value to them.
It’s not good enough to expect them to determine your unique value by waiting for them to ask the right questions. You must know, and be able to articulate why you are the best choice for the job.
It’s not good enough to boast about yourself. You must show sincere interest in them and the role.
It’s not good enough to wait silently for weeks for a decision. You must follow up, thank them for their continued consideration, ask if they have any further questions, express a continued desire for the role, and offer additional reasons you are uniquely qualified.
A good sales person makes sure they are seeking, approaching, and professionally presenting their product or service to enough qualified prospects each day, each week, and each month to reach their goal. As a job seeker, your objective is the same. You must plan your work thoroughly, and work your plan diligently.
If you approach your job search as a full-time job… a Sales job… you will get to your goal much more quickly. If you don’t have a “Harvard MBA”, don’t treat your job search as if you do!
Tuesday, July 14, 2009
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Great post. Thanks for adding your thoughts.
ReplyDeleteI think that the biggest change (maybe just for me?) in approach required by this economy is, "It’s not good enough to have a good generic resume that you send for every job opening. You must tailor your resume to show what experience and successes you’ve had that matter most for that particular position."
The sheer volume of candidates really does require one to create a one-off resume for every position applied for. Looking for work is a lot of work. :)
Very often, your cover letter will be the first thing that a recruiter looks at when he sits down to do that all-important first sift. It is your first opportunity to leave a lasting and favorable impression and as such it should work every bit as hard as your resume, if not more so, to convince him that you are the best match for the job. Remember, the employer is looking for a really outstanding candidate and if your cover letter is in any way sub-standard or does nothing to tempt him into reading your resume, then he will not waste any further time on your application.
ReplyDeleteThanks for the reminder that every time I apply for a job in today's economy I need to let the employer know what makes me special and different from the other 200 plus candidates applying. Really appreciate the tip!
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