Find your voice

This is Seth Godin's blog post of today. Thought it was very applicable to job seekers in today's market.
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Marketing (in all its forms) is unlike everything else an organization does, because it's always different. There's no manual because everyone does it differently, and what successful marketers have in common is that they are successful.

The only way your organization is going to make an impact is to market in the way only you can. Not by following some expert's rules or following the herd, but by doing it in the way that works. For you. Don't worry about someone else's invented standards for new media, invent your own. Avoid obvious mistakes, don't follow obvious successes.

Find your voice, don't copy someone else's.
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As unemployed persons looking for work, we are essentially marketing ourselves and our skills/experience to potential employers. We all have marketed ourselves differently in order to get our last positions. We've all been successful in doing so. The only way we're going to be successful in our current job hunt is by continuing to market ourselves the way that works best for us. Don't worry so much about what other people are doing; do what works best for you - avoiding the obvious mistakes job seekers make, of course. By being you, you're going to stand out in the crowd.